Most L&D budgets get built the same way: a day rate for training, an hourly rate for coaching, multiplied by however many people need support. It’s a sensible way to plan a calendar. It’s a slightly strange way to think about value, because it prices the moment of delivery and says nothing about what happens in the months either side of it.
What a Year of ele Costs
ele is priced at around £240 per person, per year. Broken down, that’s roughly £20 a month, or about 65 pence a day — less than most people spend on a coffee before they’ve even opened their laptop. For that, someone gets support available every working day of the year, not on the days a course or a coach happens to be free.
Less Than One Coaching Session
A single hour with an experienced executive coach commonly costs more than £240 on its own. That’s not a criticism of coaching — a great coach is worth every penny, for exactly the reasons we’ve written about elsewhere. It’s simply a useful comparison: for the price of one session, ele provides a full year of support across the hundreds of hours between sessions, when people need the learning most.
Less Than One Day of Training
The same is true of a training day. Factor in facilitator time, room hire or a licensed digital platform, and the lost productivity of a day away from the desk, and a single day of group training regularly costs more per person than a full year of ele. Again, this isn’t an argument against training days — it’s an argument for what should sit either side of them, reinforcing the investment already made rather than letting it fade.
What You’re Really Comparing
The real comparison isn’t ele versus a coaching session, or ele versus a training day. It’s ele versus the two hundred and forty-odd working days a year when neither of those things is happening. Priced like that, the question stops being ‘can we afford this’ and becomes ‘can we afford the gap without it’ — ele exists to embed the learning between these sessions.
Small Cost, Compounding Value
Value in leadership development rarely comes from one big moment. It compounds — a slightly better conversation here, a slightly more confident decision there, repeated often enough to become how someone works. At 65 pence a day, ele is priced to be part of that everyday conversations, not to compete with the coaching and training, but to complement them.
